It started in 2012

through a school project in Taiwan

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2012

A unexpected umbrella adventure

Back in 2012, Andreas Søgaard was on a study tour to Taiwan during his time as a student at the Kaospilots in Aarhus. He was alone for several weeks with a customer that didn’t speak English. Furthermore, the rain was pouring down during his whole visit. However, after a week he found out that there were “borrowing umbrellas” available outside many stores and restaurants. The umbrellas were free and exactly what he needed when he was moving around town. When Andreas traveled back to Denmark he brought this idea of “borrowing umbrellas” with him home. As his final project at the Kaospilots a half year later, Andreas chose to make a similar umbrella service in Aarhus.

The first steps in 2013

The world's best streets in rainy weather

After a successful school project with a small prototype, which included 8 stores and restaurants in Frederiksgade, called “The world best streets in rainy weather”, it was time to make a decision whether the project should keep going and become something bigger or if it should end as a cozy, but little bracket. However, with all of the support that Andreas had experienced from the businesses at Frederiksgade and Aarhus center, it was almost impossible for him to let go of the idea. He chose to continue with the mission of making Aarhus to “the world best city in rainy weather”.

If you want to go fast, go alone.

If you want to go far, go together

Back when Andreas were still studying, during his time of study, he started talking about his project with his fellow student Mattias Edström - a Swede, who had travelled to Denmark to study at the Kaospilots. When Andreas and Mattias celebrated the graduation at the Kaospilots they decided it were their common task to make Aarhus to "the world's best city in rainy weather". They later spread to more cities and countries to create more of "the world's best cities in rainy weather".

2014-2015

The world's best cities in rainy weather

Andreas and Mattias founded Abrella together in 2014. That autumn, the concept of city umbrellas launched in Aarhus on 100 locations, and everybody could borrow and return them. The opening address was held by the deputy mayor of that time, Anne Nygaard. In 2015, the city umbrellas launched to Silkeborg and Herning, and Abrella won the entrepreneurship Award for eastern Jutland.

From Denmark

to the world

After 2015, Abrella got partners in Norway and Ireland and in 2016 in Switzerland, Sweden and Finland. Today the company’s city umbrellas are available in more than 20 cities in 5 countries, while the sale of umbrellas with print is even more widespread.

With more than 20 years of experience we can
deliver the best product design.

Abrella Switzerland

Åbning af City Umbrella Altdorf

Abrella Norge

Inderside af en paraply i Kristiansand

Abrella Norge

Byparaplyer i Kristiansand

Abrella Norge

Kristiansand

Abrella Switzerland

Landepartner Roman og hans bil

Abrella Sverige

Erica, Thomas, (Mattias) og Rickard

Now and the future

Dripdrop - automated umbrella sharing

Since 2017 Abrella’s largest focus has been delving and launching Dripdrop - automating borrowing umbrellas for hotels, office buildings and cities. Today Dripdrop is in Aarhus, but will soon be available on a larger number of hotels in Denmark and Scandinavia. It is still Andreas Søgaard and Mattias Edström who control the Abrella-ship and with at least as much pleasure as they had 5 years ago. Dripdrop and Abrella nowadays exist side by side. Dropdrop makes automated umbrella solutions, while Abrella is taking care of the direct sale of umbrellas for companies.

With more than 20 years of experience we can
deliver the best product design.

Dripdrop

Dripdrop

Dripdrop

DGIhuset Aarhus

Dripdrop

Hotels

Bæredygtighed

Fra 2019 kan Abrella endelig tilbyde paraplyer af såkaldt rPET polyester. Det er en polyestertekstil lavet fra 100% genanvendt plastic fra havet. Spørg om mere info eller få et tilbud.

We are looking very much forward to experience and write the next chapter!

Andreas & Mattias

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